AgentMailMagicStart My Campaign

AI-powered. Hyper-relevant.

AI-personalized postcards for every home in your farm.

Each card includes an estimated home value, the homeowner’s address, and a home-style image designed to resemble the property. Choose your farm area — we’ll create, print, and mail every postcard for you, then track the calls they bring in.

Start My CampaignPricing
  • USPS-compliant
  • Postage included
  • Call tracked

Sample postcard · front and back

Front
Sample postcard front: AI-personalized real estate postcard with home value, agent portrait, and SOLD signSample
Back
Sample postcard back: brokerage band, personalized message to the homeowner, agent contact info, a tracked phone number, and a “Call for Your Free Valuation” promptSample

AI-generated sample. Cards print on premium 100#–120# basis weight cardstock.

Why personalized postcards perform better

  • 88%

    of marketers say personalized direct mail significantly improves response rates.

  • 4.4%

    average direct mail response rate benchmark.

  • More relevance

    Estimated value, property address, and a home-style image can drive more calls and conversations.

Industry benchmark figures. Results vary by market, list quality, offer, and follow-up.

How it works

Three steps, then we ship.

You pick the area. We handle every card after that.

  1. Step 1: Pick your farm

    Draw a neighborhood on the map or enter a ZIP code, and we build the mailing list from the homes inside it. If your market isn't in our address data yet, we source the list for you.

  2. Step 2: We personalize every card

    Each card is built for one address: an image generated from that home's own Street View, the street address, and — on our home-value designs — what online estimates say it's worth.

  3. Step 3: We print, mail, and track

    4×6, full color, premium stock, mailed USPS First Class — postage included. Campaigns can carry a tracked phone number, so you know which drop each call came from.

What’s on every card

Four things every postcard does, automatically.

  • Online estimate on every card

  • Property address printed on the piece

  • AI-generated home-style image

  • Tracked phone number to call

Pricing

Pick the farm size that fits your market.

Every plan includes printing, postage, and a tracked phone number with call reporting. Cancel any time — no annual lock-in.

Proof Pack

Test one neighborhood

$99one-time

50 cards included · $1.98 per card

  • 50 personalized postcards
  • Printing, postage, and call tracking included
  • Sample preview before mailing
  • No commitment, no contract
Includes
  • · Printing on premium 100#–120# basis weight cardstock
  • · First-class postage and addressing
  • · Tracked phone number on every card with call reporting
Start with Proof Pack

Single Farm

Best for one neighborhood

$445/mo

250 cards included · $1.78 effective; $1.65 each beyond 250

  • 250 cards per month, recurring
  • Add more at $1.65 each
  • Targeting by ZIP or neighborhood
  • Weekly campaign reports
  • Email support
Includes
  • · Printing on premium 100#–120# basis weight cardstock
  • · First-class postage and addressing
  • · Tracked phone number on every card with call reporting
Start a Single Farm
Most popular

Multi-Farm

Run multiple neighborhoods at once

$954/mo

600 cards included · $1.59 effective; $1.55 each beyond 600

  • 600 cards per month, recurring
  • Add more at $1.55 each
  • Up to 5 farms, mix-and-match
  • Weekly reports + lead-source analytics
  • Priority support
Includes
  • · Printing on premium 100#–120# basis weight cardstock
  • · First-class postage and addressing
  • · Tracked phone number on every card with call reporting
Start Multi-Farm

Power Farmer

High-volume agents and teams

$1,788/mo

1,200 cards included · $1.49 per card

  • 1,200 cards per month, recurring
  • $1.49 per card, every card
  • Unlimited farms
  • Unlimited team seats
  • CRM integrations + dedicated success manager
Includes
  • · Printing on premium 100#–120# basis weight cardstock
  • · First-class postage and addressing
  • · Tracked phone number on every card with call reporting
Start Power Farmer

Prices in USD. Add-on cards billed at the per-card rate above the included volume.

Compare plans side-by-side

See every feature across all four tiers.

Feature
Proof Pack$99 one-time
Single Farm$445/mo
Multi-Farm$954/mo
Power Farmer$1,788/mo
Cards per month50 cards (one-time)250/mo600/mo1,200/mo
Add-on rate—$1.65 / card$1.55 / card$1.49 / card
Farms1 ZIP / neighborhood1 farmUp to 5Unlimited
TargetingZIP-levelZIP / neighborhoodMulti-ZIP, neighborhood, custom polygonMulti-ZIP, neighborhood, custom polygon
AI personalizationEstimate + address + AI imageEstimate + address + AI imageFull + brand customizationFull + brand customization
Call trackingYesYesYes, with attributionYes, with attribution
Reporting dashboardBasicStandardAdvancedAdvanced
A/B testing——Copy + designCopy + design + audience
CRM integrations——Follow Up Boss, kvCORE, HubSpotAll integrations + custom webhooks
Team seats1 user1 userUp to 3Unlimited
SupportEmailEmailPriority emailDedicated success manager

Questions

Frequently asked.

Where do the home estimates come from, and how accurate are they?
We aggregate public county-record sales data and recent comparable sales within the ZIP, then refresh values 24 hours before each mail drop. Estimates are accurate within a typical ±10% band on residential homes — accurate enough to start a conversation, never a substitute for a CMA.
Whose addresses are mailed — and is that legal?
Residential addresses inside the ZIP or polygon you target. We use USPS Every Door Direct Mail (EDDM) routes for ZIP-level campaigns and licensed property data for neighborhood-level targeting. Both comply with USPS bulk-mail standards and CAN-SPAM for printed mail.
Can homeowners opt out, and how do you handle that?
Yes. Every postcard carries a small opt-out URL; opt-outs propagate to our suppression list within 10 business days and apply across all campaigns by all agents on the platform. We also honor written opt-outs sent by mail.
How do I know whether a campaign worked?
Every card carries a tracked phone number, so calls from your farm are attributed back to the drop they came from — by ZIP and drop date, plus template variant on plans with A/B testing. Calls forward straight to your normal line, and on plans with CRM integrations the lead source lands in your CRM automatically.
Can I edit my postcard before it mails?
Yes. Every campaign goes through a 24-hour preview window before mailing. You can request copy or design changes via the dashboard, or approve as-is. Once approved, cards drop into the print queue within one business day.
What happens if a card is undeliverable?
Undeliverable cards are caught at sortation and refunded to your account at the per-card rate. We don't charge for cards that never reach a homeowner. Bounce rate on USPS routes typically runs under 2%.
Can I cancel anytime?
Yes. Recurring plans cancel any time before the next monthly drop. The Proof Pack is a one-time purchase with no recurring billing. There's no annual lock-in unless you opt into annual billing yourself for the discount.
Do you integrate with my CRM?
Multi-Farm and Power Farmer plans include native integrations with Follow Up Boss, kvCORE, and HubSpot, plus webhooks for everything else. Single Farm and Proof Pack export leads as CSV.

Ready to mail your first farm?

Test from $99. Monthly farms from $445/mo. Printing, postage, and call tracking included on every plan.

Start My CampaignSee Plans